How much do you spend on your loved one for Valentine's Day?

LOVE IS IN THE AIR: Bobbi Hutchison and Briana Wardman sharing the love at the IGA. Photo: ZAARKACHA MARLAN
LOVE IS IN THE AIR: Bobbi Hutchison and Briana Wardman sharing the love at the IGA. Photo: ZAARKACHA MARLAN

Hundreds of millions of dollars is estimated to be spent by Australians this Valentine’s Day, with chocolate, accommodation and flowers some of the biggest purchases.

Nyngan IGA has prepared for the day of love setting up a stand of flowers, chocolates and cards for shoppers to purchase for their special someone. 

Unsure if they will sell out, the new flower boxes featuring a rainbow of colours are a popular hit admired by shoppers.

The figures, from IBIS World's senior industry analyst James Thomson, estimate an average of $43.61 will be spent per person nationally this year.

Accommodation was the biggest expense with $621.3 million estimated to be spent, followed by chocolate/confectionery at $132 million and flowers with $123 million.

People are estimated to spend $89.7 million on clothing and lingerie and $53.6 million on jewellery and accessories, closely followed by $52.7 million on dining.

It is estimated $19.9 million will be spent on greeting cards this year for the Valentine’s Day period.